Belajar SEO Pusing euuuuy

untuk menjadi master SEO banyak yang harus di tempuh, ternyata tidaklah mudah membangun sebuah blog agar dapat tampil di halaman pertama sebuah halaman pencarian mesin google. berikut pesan dari bah Google

"There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization (SEO) Rules"

setelah membaca ke 200 SEO factor tersebut, kepalaku langsung nyut nyut.. pusing eeuuuy.. tapi yang mau belajar SEO silahkan baca faktor2 tersebut.


aa1. Alleged POSITIVE ON-Page SEO Google Ranking Factors (38)
(Keeping in mind the converse, of course, that when violated, some of these factors
immediately jump into the NEGATIVE On-Page Ranking Factors domain.)

The term "Keyword" below refers to the "Keyword Phrase", which can be one word or more.
Green rows confirmed by Google patent of Aug. 10, 2006
Note -
Patent
Claim
# Factor
# POSITIVE
ON-Page SEO Factors Brief Note

50 - KEYWORDS Google patent - Topic extraction
For keyword selection,
try Google Ad Words - Google Trends

HOT
1 Keyword in URL
First word is best, second is second best, etc.

HOT
2 Keyword in Domain name
Same as in page-name-with-hyphens

-
Keywords - Header

HOT
3 Keyword in Title tag
Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.

-
4 Keyword in Description meta tag
Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, but will often use it.

-
5 Keyword in Keyword metatag
Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

-
Keywords - Body

-
6 Keyword density in body text
5 - 20% - (all keywords/ total words)
Some report topic sensitivity - the keyword spamming threshold % varies with the topic.

-
7 Individual keyword density
1 - 6% - (each keyword/ total words)

HOT
8 Keyword in H1, H2 and H3
Use Hx font style tags appropriately

-
9 Keyword font size
"Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006

-
10 Keyword proximity (for 2+ keywords)
Directly adjacent is best

-
11 Keyword phrase order
Does word order in the page match word order in the query?
Try to anticipate query, and match word order.

-
12 Keyword prominence (how early in page/tag)
Can be important at top of page, in bold, in large font

-
Keywords - Other

-
13 Keyword in alt text
Should describe graphic - Do NOT fill with spam
(Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS).

-
14 Keyword in links to site pages (anchor text)
Links out anchor text use keyword?

-
NAVIGATION - INTERNAL LINKS

SITE
15 To internal pages- keywords?
Link should contain keywords.
The filename "linked to" should contain the keywords.
Use hyphenated filenames, but not long ones - two or three hyphens only.

SITE
16 All Internal links valid?
Validate all links to all pages on site.
Use a free link checker. I like this one.

SITE
17 Efficient - tree-like structure
TRY FOR two clicks to any page - no page deeper than 4 clicks

SITE
18 Intra-site linking
Appropriate links between lower-level pages

54 - NAVIGATION - OUTGOING LINKS

55 19
To external pages- keywords?
Google patent - Link only to good sites. Do not link to link farms. CAREFUL - Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links - they are your responsibility.

56 20
Outgoing link Anchor Text
Google patent - Should be on topic, descriptive

61, 62 21
Link stability over time
Google patent - Avoid "Link Churn"

-
22 All External links valid?
Validate all links periodically.

-
23 Less than 100 links out total
Google says limit to 100,
but readily accepts 2-3 times that number. ref 2k

-
OTHER ON-Page Factors

-
24 Domain Name Extension
Top Level Domain - TLD
.gov sites seem to be the highest status
.edu sites seem to be given a high status
.org sites seem to be given a high status
.com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google.
Perhaps one would do well with the new .info domain class. - Nope. Spammers jumped all over it - no safe haven there. Not so much, now - .info sites can rank highly.

-
25 File Size
Try not to exceed 100K page size (however, some subject matter, such as this page, requires larger file sizes).
Smaller files are preferred <40k two=" excellent" more=" BAD," ten =" Spammer" updates =" frequent" spidering =" newer" ip="xxx.xxx.CCC.xxx)">10, author's guess) with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize.
"This does not apply to a small number of sites" .. (this author guesses the number 10, JAWG) . . . "hosted on a local server". . Matt Cutts July 2006

BAD 47 Stealing images/ text blocks from another domain
Copyright violation - Google responds strongly
if you are reported. ref egol
File Google DMCA

BAD 48 Keyword stuffing threshold
In body, meta tags, alt text, etc. = demotion

?? 49 Keyword dilution
Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.

?? 50
Page edit - can reduce consistency
Google patent -
Google is now switching between a "newer" cache, and several "older" caches, frequently drawing from BOTH at the same time.
This was possibly implemented to frustrate SERP manipulators. Did your last edit substantially alter your keywords, or theme? Expect noticeable SERP bouncing.

6 - 7 51
Frequency of Content Change
Google patent - Too frequent = bad

32, 33 52
Freshness of Anchor Text
Google patent - Too frequent = bad

?? 53 Dynamic Pages
Problematic - know pitfalls - shorten URLs, reduce variables (". . no more than 2 or 3", M.Cutts July 2006), lose the session IDs

?? 54 Excessive Javascript
Don't use for redirects, or hiding links

?? 55 Flash page - NOT
Most (all-?) SE spiders can't read Flash content
Provide an HTML alternative, or experience lower SERP positioning.

?? 56 Use of Frames
Spidering Problems with Frames - STILL

-
57 Robot exclusion "no index" tag
Intentional self-exclusion

-
58 Single pixel links
A red flag - one reason only - a sneaky link.

-
59 Invisible text
OK - No penalty - Google advises against this.
All over the place - but nothing is ever done. (The text is the same color as the background, and hence cannot be seen by the viewer, but can be visible to the search engine spiders.) I believe Google does penalize for hidden text, since it is an attempt to manipulate rank. Although they don't catch everyone.

-
60 Gateway, doorway page

(I see changes here - not only does the doorway page disappear, but the main page gets pushed down, as well - this is a welcome fix.)
OK - No penalty - Google advises against this.
Google used to reward these pages.
Multiple entrance pages in the top ten SERPs - I see it daily. There they are at #2, with their twin at #5 - 6 months now. Reported numerous times.

-
61 Duplicate content (YOUR'S)
Duplicate content (THEIR'S) below (Highjack)
OK - No penalty - Google advises against this.
Google picks one (usually the oldest), and shoves it to the top, and pushes the second choice down. This has been a big issue with stolen content - the thief usurps your former position with YOUR OWN content.

-
62 HTML code violations
(The big G does not even use DOCTYPE declarations, required for W3C validation.)
Doesn't matter - Google advises against this.
Unless of course, the page is totally FUBAR.
Simple HTML verification is NOT required (but advised, since it could contribute to your page quality factor - PQF).


-
-
Since the above 4 items are so controversial, I would like to add this comment:
There are many things that Google would LIKE to have webmasters do, but that they simply cannot control, due to logistical considerations. Their only alternative is to foment fear and doubt by implying that any violation of their "suggestions" will result in swift and fierce demotion.
(This is somewhat dated - G is fixing these things.)
IN GENERAL, this works pretty well to keep webmasters in line. The fallacy of this is that attentive webmasters can readily observe continuing, blatant exceptions to these official pronouncements.

There are many anecdotes about Goggle "taking care" of a problem. Google states that they do not provide hand-tweaked "boosts", but are silent about hand-tweaked demotions. They occur, for sure. To believe otherwise is naive. Wouldn't YOU swat the most obnoxious flies? I would.

It is becoming easier to determine the best thing to do. Try to avoid any Google penalties or demotions.



-
119


Phrase-based ranking, filters, penalties
Feb. 2007 - Google patent granted. Do not use phrases that have been associated and correlated with known spamming techniques, or you will be penalized. What phrases? Ahh, you tell me.


top of page




3. Alleged POSITIVE OFF-Page SEO Google Ranking Factors (43)
Note Factor
# POSITIVE
OFF-Page SEO Factors Brief Note

-
INCOMING LINKS :

HOT
63 Page Rank
Based on the Number and Quality of links to you
Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 - they are mixed.

-
64 Total incoming links ("backlinks")
Historically, FAST counted best (www.alltheweb.com).
No more - Yahoo (parent) broke it.

In Yahoo search, type in:
linksite:www.domain-name.com
linkdomain:www.domainname.com

Try MSN -
http://beta.search.msn.com
Use link:www.domainname.com

Current TYPICAL Backlink Reporting Ratios -
Google - 30 links
MSN - 1,000 links
Yahoo - 3,000 links

-
65 Incoming links from high-ranking pages
In 2004, Google used to count (report) the links from all PR4+ pages that linked to you. In 2005-2006, Google reported only a small fraction of the links, in what seemed like an almost random manner. In Feb. 2007, Google markedly upgraded (increased) the number of links that they report.

-
66
Acceleration of link popularity
(". . . used to be a good thing" ... Martha)
Google patent
Link acquisition speed boost - speculative
Too fast = artificial? Cause of -30 penalty?
Sandbox penalty imposed if new site?

-
FOR EACH INCOMING LINK :

-
67 Page rank of the referring page
Based on the quality of links to you


HOT
68 Anchor text of
inbound link to you

Contains keyword, key phrase?
#1 result in SERP does NOT EVEN need to have the keyword(s) on the page, ANYWHERE!!! What does that tell you? (Enables Google-bombing - search for "miserable failure")

-
69
Age of link
Google patent - Old = Good.

-
70
Frequency of change of anchor text
Google patent - Not good. Why would you do that?

-
71 Popularity of referring page
Popularity = desirability, respect

-
72 # of outgoing links on referrer page
Fewer is better - makes yours more important

-
73 Position of link on referrer page
Early in HTML is best

-
74 Keyword density on referring page
For search keyword(s)

-
75 HTML title of referrer page
Same subject/ theme?

28 76
Link from "Expert" site?
Google patent - Big time boost (Hilltop Algorithm)
Recently reported to give a big boost !

-
77 Referrer page - Same theme
From the same or related theme? BETTER

-
78 Referrer page - Different theme
From different or unrelated theme? WORSE

-
79 Image map link?
Problematic?

-
80 Javascript link?
Problematic- attempt to hide link?

-
DIRECTORIES :

HOT 81 Site listed in DMOZ Directory?

The "Secret Hand" DMOZ Issues
1. Legitimate sites CAN'T GET IN
2. No Accountability
3. Corrupt Editors
4. Competitive Sites Barred
5. Dirty Tricks Employed
6. Rude dmoz editors

Flawed concept - communism doesn't work
Free editing? Nothing is free.
DMOZ Sucks Discussions
DMOZ Problems Discussions

The Google Directory is produced by an unknown, ungoverned, unpoliced, ill-intentioned, retaliatory, monopoly enterprise, consisting of profiteering power-ego editors feathering their own nests - the ODP. AOL is making millions, and needs to police it's run-amok entity. Enough already!

This is a tough one.
Google's directory comes STRAIGHT from the DMOZ directory. You should try to get into dmoz.
But you can't.
Be careful whom you approach with the old spondulix -
Formal DMOZ Bribe Instructions.
It is almost impossible to get into DMOZ. This site cannot get in, after waiting over 2 YEARS (33 months). Not even in the lowest, most insignificant category, "Personal Pages". I guess I just don't "measure up" to the other 20,000+ sites in the personal category.
I'm not the suck-up type - I kissed them off long ago. What a waste of time!

UPDATE: This page (not site) finally got indexed in June 2007, thanks to a legitimate editor. No money was paid.

Google needs to DO SOMETHING about populating its own directory with the skewed, incomplete, poorly determined results from the dysfunctional Open Directory Project - the ODP!
Absolute Power Corrupts Absolutely

-
82 DMOZ category?
Theme fit category?
General or geographic category? Both are possible, and acceptable.

HOT 83 Site listed in Yahoo Directory?
Big boost - You can get in by paying $299 each year.
Many swear it is worth it - many swear it isn't.

-
84 Site listed in LookSmart Directory?
Boost? Another great vote for your site.

-
85 Site listed in inktomi?
Inktomi has been absorbed internally by Yahoo.

-
86 Site listed in other directories (About, BOTW, etc.)
Directory listing boost (If other RESPECTED directories link to you, this must be positive.)

-
87 Expert site? (Hilltop or Condensed Hilltop)
Large-sized site, quality incoming links

HOT
88
Site Age - Old shows stability
Google patent
Boost for long-established sites, new pages indexed easily
The opposite of the sand box.

-
89 Site Age - Very New Boost
Temporary boost for very new sites - I estimate that this boost lasts from 1 week to 3 weeks - Yahoo does it too.

-
90 Site Directory - Tree Structure
Influences SERPs - logical, consistent, conventional

-
91 Site Map and more site map
Complete - keywords in anchor text

-
92 Site Size
Previously, many pages preferred - conferred authority upon site, thus page. Bigger sites = better SERPs
Now, fewer pages preferred, due to proliferation of computer-generated pages. Google has been dropping pages like crazy.

-
93 Site Theming
Site exhibit theme? Use many related terms?
Have you used a keyword suggestion tool?
A thesaurus?

-
PAGE METRICS - USER BEHAVIOR:
Currently implemented through the Google tool bar?

34, 35 94
Page traffic
Google patent - # of visitors, trend

15,16,21 95
Page Selection Rate - CTR
Google patent - How often is a page clicked on?

36, 37 96
Time spent on page
Google patent - Relatively long time = indicates relevance hit

45, 46 97
Did user Bookmark page?
Google patent - Bookmark = Good

47 98
Bookmark add/ removal frequency
Google patent - Recent = Good?

-
99 How they left, where they went
Back button, link clicked, etc.

-
SITE METRICS - USER BEHAVIOR :
Currently implemented through the Google tool bar?

34, 35 100
Site Traffic
Google patent - # of visitors, increasing trend = good

-
101 Referrer
Authoritative referrer?

-
102 Keyword
Keyword searches used to find you

-
103 Time spent on domain
Relatively long time = indicates relevance hit
Add brownie points.

38 - DOMAIN OWNER BEHAVIOR :

40 104
Domain Registration Time
Google patent - Domain Expiration Date
Register for 5 years, Google knows you are serious.
Register for 1 year, is it a throw-away domain?

39 105
Are associated sites legitimate?
Google patent - No spam, ownership, etc.

top of page




4. Alleged NEGATIVE OFF-Page SEO Google Ranking Factors (13)
Note Factor
# NEGATIVE
OFF-Page SEO Factors Brief Note

-
120
(added)
Traffic Buying
Have you paid a company for web traffic? It is probably low quality traffic, with a zero conversion rate. Some providers of traffic for traffic's sake may be considered "bad neighborhoods". Can Google discount your traffic (for true popularity), because they know it's mostly phony?
Have you read about Traffic Power?

22-29 106
Temporal Link Analysis
In a nut shell, old links are valued, new links are not.
This is intended to thwart rapid incoming link accumulation, accomplished through the tactic of link buying.
Just one of the sandbox factors.

18 107
Change of Meanings
Query meaning changes over time, due to current events

BAD 108 Zero links to you
You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index.

BAD 109
Link-buying

(Very good IF you don't get caught,
but don't do it -
when caught, the penalty isn't worth it.)
Google patent - Google hates link-buying, because it corrupts their PR model in the worst way possible.
1. Does your page have links it really doesn't merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated sites?

41, 42 110
Prior Site Ranking
Google patent - High = Good

BAD 111 Cloaking
Google promises to Ban! (Presenting one webpage to the search engine spider, and another webpage to everybody else.)

?? 112 Links from bad neighborhoods, affiliates
Google says that incoming links from bad sites can't hurt you, because you can't control them. Ideally, this would be true.
However, some speculate otherwise, esp., when other associated factors are thrown into the mix, such as web rings.

BAD 113 Penalties - resulting from
Domain Hijacking

(work with Google to fix)
Should result in IMPRISONMENT, forthwith!
Grand Theft, mandatory minimum sentence.
The criminal COPIES your entire website, and HOSTS it elsewhere, with . . . a few changes.

-
114 Penalty - Google TOS violation
WMG is the worst offender - gobbles up tons of Google server time by nervous Nellie webmasters. Google even mentions them by name. I think that Google will spank you when you cross the threshold, of say, 100 queries per day for the same term, from the same IP. Google can block your IP. Get a Google API.

?? 115 Server Reliability - S/B >99.9%
What is your uptime? Ever notice a daily time when your server is unavailable, like about 1:30 AM? How diligent must Googlebot be? This is the worst reason to get dropped - you just aren't there! An ISP maintenance interruption can cause delisting..

-
116 No more room
Pages being dropped from large sites
The 232 problem - Google has hit the 4.3 Gigabyte address space wall. Bull! Google now has over 8 Gigs of indexed pages.
Thousands of pages are disappearing from various huge websites, but I think that it is G just cleaning house, by dumping computer-generated pages.

HOT

117 Rank Manipulation by
Competitor Attack


(1. Content theft causing you to get a duplicate content penalty, even though your content is the original - Google has problems tracking original authorship. People are still stealing my content, but nobody trumps me (in Google) with my own content - hats off to Google.)

Examples -
Site-Wide Link Attack
and
302 Redirect Attack
and
Hijacker Attack

Impossible by Google definition (except for a few nasty tricks, like making your competition appear to be link spammers)
Ideally, there SHOULD be nothing that your competition can do to directly hurt your rankings.

However, an astute observer noticed that Google changed their website to read :
Old verbiage = "There is nothing a competitor can do to harm your ranking ..."
New verbiage = "There is ALMOST nothing a competitor can do ..."
An obvious concession that Google thinks that at least some dirty tricks work!

Of course, there will always be new ones!

-
118 Bouncing Ball Algorithm







At least 2, and often 3 identifiable Google Search Algos are currently in use, alternating pseudo-randomly through the data centers.
G has moved to a daily dance. Multiple changing factors are applied daily. GOOD LUCK NOW on trying to figure things out!

IN ADDITION, some the above factors are being "tweaked" daily. Not only are the "weights" of the factors changed, but the formula itself changes. Change is the only constant.

An algo change can boost or demote your site. I put this in the negative factors section, because your position is never secure, unless of course, you are huge (PR=7 or greater). If you simply cannot achieve top position, your only alternative to first page SERP exposure may be Google Ad Words (you pay for exposure).

Today, I searched for an extremely competitive "2-word term", and I found that NOT ONE of the top ten Google SERPs had even one of the words on the page.
YOWSA!
Today's theory - when it doesn't matter, anybody can get #1 in a second, if they know the on-page rules. BUT, after a certain "commercial competitive level", the "semantic analysis" algo kicks in, and less becomes more. The keyword density rules are flipped upon their noggins. I think that we are witnessing the evolution of search engine anti-seo sophistication, right before our very eyes. Fun stuff.

tuuh kan pusing bacanya.. tapi bagus juga yaaa... kalau blog baru seperti blog ini niih.. harus sungkeman dulu sama blog2 yang sudah tua.. hee..he...
Previous
Next Post »

2 komentar

Write komentar
Waragham
AUTHOR
5 Mei 2009 23.01 delete

pusingnya ampe 17 keliling nih bacanya :)

Reply
avatar
21 Mei 2009 15.36 delete

udah 200...bhs inggris lagi..bhs indo aja bingung..ini tambah bingung n pusiiinngg...hehehe..tes http://bit.ly/musik-1

Reply
avatar